The Weeknd Announced As United Nations World Food Programme Goodwill Ambassador

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The Weeknd has a number of titles, starting from Billboard chart-topper to award winner, but his latest title is one which holds lots more weight. Announced Thursday, The Weeknd—actual title Abel Tesfaye—was named goodwill ambassador for the United NationsWorld Food Programme.

“The U.N. World Food Programme is doing urgent and important work to change and save lives on a daily basis and I feel passionately about addressing world hunger and helping people in need,” The Weeknd said. “Our partnership is an authentic extension of all our efforts and intentions to help those in need and bring an end to so much suffering.”

The musician earns the title after contributing to quite a few humanitarian causes all through his profession, just lately donating $1 million to the U.N. World Food Programme’s work in Ethiopia after months of violence within the nation. It was a trigger close to home for Tesfaye, whose mother and father immigrated from Ethiopia to Canada. 

“Whether he is performing or speaking out about global hunger, The Weeknd’s voice is powerful and inspiring, only matched by his dedication to helping people around the globe,” said World Food Program USA President and CEO Barron Segar. “We are honored that he has joined our mission. He will undoubtedly inspire the next generation of humanitarians in the fight to ensure no man, woman, or child goes to bed hungry.”

Others concerned within the Food Programme, which gives meals and help to more 100 million people in over 80 international locations per yr, include Kate Hudson and Michael Kors.

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