Justin Bieber x Tim Hortons Merch Collection Unveiled


Last week, the biggest Canadian link-up reveal since The Hart Foundation revealed that Justin Bieber and Tim Hortons have joined forces to announce their limited-edition selection of Timbits, Timbies. Now, for some more Canadian porn: a put-together line of Timbis merch has been unveiled.

The collection was developed in collaboration with Justin and features a fanny pack, a tote bag, and, of course, a toque. All items come branded with the Timbiebs logo and “Tim Hortons x Justin Bieber” tag. The collection will be available starting November 29, as well as Timbiebs Timbits—in Chocolate White Fudge, Sour Cream, Chocolate Chip, and Birthday Cake Waffle flavors—at participating restaurants in Canada and the United States.

As for the collab, the Stratford, Ontario native—who says Timbits are his favorite item on Tim Hortons’ menu—apparently volunteered for a “multi-stage, iterative journey” to experiment with different flavor combinations. Sit down with the Director of Culinary Innovation. The above three flavors are what they landed on.

Justin Bieber x Tim Hortons Merch Collection Unveiled

The announcement came with a TV spot that sees Bieber enter a boardroom to brainstorm some new Timbits flavors.

The “Peaches” singer has been openly passionate with Tims for many years. He has been seen taking his wife, Hailey Bieber, to a Canadian fast-food restaurant on more than one occasion, and a few years ago he posted an emotional screw-up on Instagram about the chain’s updated lids. “These new lids are uncomfortable on the mouth, and you get very little liquid each drink it’s a damn outrage and needs to be changed back,” he wrote.

There’s no word yet on whether Bieber and Tim have a new lid on the way, but it looks like it’s just a matter of time. Can’t wait to see what they call that name. (Bieblids? Justlids?)

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